Las Vegas : Expway’s Electronic Service Guide (ESG)

Paris, June 19, 2007 -

Expway, the world’s leading provider of Mobile TV content and service management software, proudly announces that Hiwire LCC and Reti Radiotelevisive Digitali (RRD) has selected Expway FastESG™ for the Hiwire Mobile TV launch in Las Vegas.

Expway FastESG™ solution enables the promotion of services and contents available on the newly deployed Hiwire Mobile TV network. This deployment confirms Expway’s leadership position in DVB-H standard-based ESG. Italy was the first country to deploy DVB-H services on a large scale and Expway FastESG™ has been retained by all the major Italian operators.
The Hiwire trial will take place in Las Vegas and a major Wireless Carrier will be participating to the consumer trial. RRD is the platform provider retained by Hiwire for deploying its DVB-H trial that comprises SES Americom for network infrastructure and satellite links, LG Electronic for DVB-H phones, and Expway for the ESG.

“Hiwire was looking for a standard-based features rich ESG solution; FastESG™ fulfills perfectly this requirement as it has been deployed in Italy within hundreds of thousands of customers” said Antoine Weil Expway CEO.

FastESG™ is a strategic application that promotes contents and services to end-users and drives them to order, watch and consume contents. The Electronic Service Guide leverages the most valuable asset in a mobile TV service: the broadcast content.

“Expway will also be offering to Hiwire its next generation platform FastESG v3 that allow Interactive services, Datacasting & Advertising” added Antoine Weil. “I am thrilled by what Expway enables us to do” said Scott Wills Hiwire CEO. “Hiwire can offer advanced Mobile TV services and roll out a national network that allows localisation. We will be able to offer in each US region a bundle of national and local channels.

This is a compelling offer for Mobile TV!” FastESG™ is compliant with the DVB-H IPDC and OMA B-CAST, the standard for convergence of broadcast and mobile services. Expway FastESG™ solution places the Electronic Service Guide at the crossroad of revenue opportunities for Mobile TV operators.

Integrated into the network and into mobile phones, FastESG™ is the gateway that enables seamless access to radio, TV channels and ondemand programs.

Expway solution interfaces with conditional access systems (CAS), broadcasting transmission
equipments, and is integrated into a wide range of consumer electronic devices.