Samsung Demonstrates The Future Of Mobile TV

Samsung Electronics Co., Ltd, is once again breaking new ground. At the IFA in Berlin (August 31 through September 5, 2007) and at the IBC broadcasting trade show in Amsterdam (September 7 through 11, 2007), the world's leading provider of mobile phones and telecommunication systems will treat visitors to a peek into the future of interactive mobile TV in Germany.

For the first time, Samsung mobiles now also support the reliable, open OMA BCAST standard. In Berlin, live demonstrations of TV broadcasts using the new DVB-H-based standard will be staged on Samsung's own booth and on the booth of T Systems .

Mobile phone manufacturers and telecoms carriers alike see TV offerings as value-added services that will generate substantial revenue streams. A recent "Screen Digest" study, for example, predicts a bright future for mobile TV. According to this study, the sale of mobile TV offerings should be netting global revenues of EUR 4.7 billion as early as 2011.

Since DVB-H was recommended as the standard for television services on mobile phones, interactive TV on the move has begun to roll up the German market too. Handset manufacturers such as Samsung are supporting this development to ensure that customers can take advantage of offerings provided on the basis of DVB-H BCAST.

The new standard enables interactive elements that facilitate direct product purchases or participation in fee-paying surveys and competitions, for example, to be built into mobile TV and video-on-demand offerings. BCAST works as a kind of "add-on" and can 'like DVB-H' be used with any and every IP-based transmission technology.

"We are working flat out to enable mobile TV offerings that comply with the DVB-H-based BCAST standard to be rolled out in Germany. We are aligning our handsets with the needs of this market," stresses Dr. Anthony Park, Director Business Development, Samsung Telecommunication Europe. "Samsung mobiles will also support all other relevant standards, such as DVB-H CBMS in Italy, T-DMB in Germany, MediaFlo in the USA and T/S-DMB in South Korea."