4/14/2008

TANDBERG Television Drives TV’s Digital Destiny with Industry Leading Solutions for Next Generation Video

TANDBERG Television, part of the Ericsson Group, will show its award-winning solutions that are enabling the television industry to fulfill its digital destiny and video vision, today and for the future. Whether it's advanced compression systems, on-demand or content distribution, the company's products are being used today by the world's leading broadcasters, operators and programmers to deliver new viewer experiences and advertising opportunities. From state-of-the-art acquisition, contribution and distribution; through HDTV and VOD; to internet, mobile and IPTV – TANDBERG Television continues to drive the roll-out of multi-platform digital entertainment, and its NAB booth (#SU4210) will highlight live end-to-end demonstrations of its solutions for this multiplatform universe.
“NAB will provide us with the ideal opportunity to show how our best-in-class solutions are enabling today’s transition to digital TV, making broadcast TV analog turn-off a reality around the world. Moreover, as the personalized television experience gains momentum and HDTV becomes a mass market service, TANDBERG Television’s strong vision for the future of television is enabling broadcasters and operators to address the management, distribution and delivery of an ever increasing amount of video, to a growing community of global consumers,” says Eric Cooney, President and CEO of TANDBERG Television.
The TANDBERG Television booth will feature a number of zones focused on live demonstrations and interactive showcases of the company’s broad solutions portfolio. New products being launched include key developments in the company’s compression systems and software offerings, with solutions designed to meet customer needs today and help them grow tomorrow. The following zones will be featured:
From Acquisition to Delivery
The ‘Acquisition to Delivery’ zone will be demonstrating a broad range of TANDBERG Television contribution and distribution solutions. These include the MPEG-2 and MPEG-4 AVC encoders including the Voyager DSNG encoders, the latest DVB-S2 satellite modulator, the IP video gateway products, a full range of professional receivers in addition to control and management platforms for both linear and non-linear content distribution.
The centerpiece of this zone will be the new RX8320 TANDBERG Television's New professional receiver designed specifically to smooth the digital transition and improve programming reception see press release: TANDBERG Television's New Professional Receivers Smooth the Digital Transition and Improve Programming Distribution Efficiency
There will also be demonstrations of the latest EN8090 MPEG-4 AVC HD encoder configured for low delay contribution quality applications, of Clarus™, the powerful encoding pre-processing solution, and of the RX1290 decoding content between 1.5 Mbps (MPEG-4 AVC SD) up to 90 Mbps (MPEG-2 HD 4:2:2).


Mobile Television
The zone will feature demonstrations of TANDBERG Television's mPlex™ mobile TV encoder - the most advanced platform for mobile TV, providing the highest quality and density of encoding, featuring live multi-channel DVB-H transmission to handheld devices at the show. The mPlex encoder is equally applicable for 3G unicast and broadcast MBMS, as well as other mobile TV delivery interfaces such as T-DMB and ISDB-T. This most powerful mobile TV encoding/multiplexing/streaming platform has the flexibility to support simultaneous networks and emerging standards such as future ATSC M/H.
The capability for mobile TV leverages beyond the compression excellence of TANDBERG Television into the full scope of head-end to primary distribution, including systems management. As a part of the Ericsson group, the mobile TV solution extends to a fully packaged system from entire back-office to downloaded client that delivers broad and compelling consumer experiences - from fast channel-change, to podcast TV, to advertising and interactivity within a common system, all within the streaming environment of cellular delivery.
Broadband Television.

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