Samsung and Nokia to Collaborate on Mobile TV and DRM Standard

To encourage greater adoption of broadcast mobileTV services and accelerate service deployment, Samsung and Nokiatoday announced they will work to achieve interoperability among theirDVB-H (Digital Video Broadcast - Handheld) enabled mobile devices and theopen standards based Nokia network services system.

The handsetmanufacturers will work together to support solutions based on the open OMABCAST standard available for operator partners interested in deployingmulti-vendor mobile TV services and trials in 2007 and onward. "Within DVB-H technology, Samsung has already commercialized handsetsbased on the CBMS OSF standard, and will develop the OMA BCAST standardbased mobile TV handset. Its inclusion in our product portfolios willenhance our customers' flexibility in choosing suitable standards based ontheir business models," says Kwang Suk Hyun, Senior Vice President ofAlliance Team of Samsung Electronics Co., Ltd.

"Nokia warmly welcomes the collaboration in accelerating the adoptionof DVB-H based mobile TV services to the market. We see that the OMA BCASTstandard is essential in launching mobile TV services on a global scale,"says Harri Mannisto, Director, Multimedia, Nokia. "Further, thewell-defined service and content protection profiles within the OMA BCASTstandard such as the already now available OMA DRM, provides the ideal pathtowards standardized solutions enabling a coherent and open market forsuccessful worldwide mobile TV deployments." The deployment of mobile TV services will offer new businessopportunities for companies across the value chain, including content andbroadcast companies, mobile service providers, infrastructure and handsetmanufacturers, and technology providers.

The availability of interoperableDVB-H enabled devices and services is a key factor in further opening upthe market. DVB-H is an effective technology for deploying broadcast mobile TVamong the many digital technologies available to deliver mobile TVservices. DVB-H technology offers high service level quality, low batteryconsumption and offers the end-user the ability to simultaneously receivebroadcasts while using other mobile services such as telephony and internetaccess on their device.

In parallel to supporting mobile operators launching mobile TV servicesbased on existing technologies in their networks, Samsung and Nokia areboth active in ongoing standardization and technology development tooptimize the broadcast mobile TV experience. The companies will work oninteroperability efforts using the open OMA standard while continuing toparticipate in industry-wide interoperability efforts within the relatedstandardization bodies.