Alcatel-Lucent extends its Managed Mobile Interactive TV Service offering to Europe
Barcelona, February 13, 2007
Alcatel-Lucent (Euronext Paris and NYSE: ALU) today announced the extension of its Managed Mobile Interactive TV Service solution to Europe, following its recent introduction in the Asia Pacific market. This solution will allow service and content providers, as well as Mobile Virtual Network Operators (MVNOs) and broadcasters, to address exploding consumer demand for Interactive Mobile TV services. The solution is hosted, maintained and operated by Alcatel-Lucent, enabling providers to focus on developing marketing programs and enhancing the services they provide their customers.
The Alcatel-Lucent Mobile Interactive TV Managed Service solution is a ready-to-deploy, end-to-end service for delivering mobile interactive television service over unicast and 3G networks today, and evolving to multi-cast (MBMS), WiMax and broadcast networks (DVB-H, DVB-SH), in the future. Based on an open environment for content aggregation, the service delivers traditional mobile TV service in Wireless Application Protocol (WAP) and offers an integrated TV experience supported by the rich media application running on subscriber handsets. This enables users to watch TV channels with high quality resolution, consult the electronic program guide in their preferred format, zap rapidly to a channel or even to a content of their choice. Moreover, end-users can also invoke interactive services such as ordering content associated with the TV program (ring tone, logo, etc.) in one or two keystrokes.
"The Mobile Interactive TV Managed Service gives service providers a fantastic opportunity to launch this new service cost-effectively and quickly, resulting in new revenue-generating services and a reduced return on investment cycle," said Luis Antonio Martinez Amago, President of Alcatel-Lucent's multimedia and payment activities.
"Mobile Interactive TV and managed application services are gaining momentum in Asia, Europe North and South America, and Alcatel-Lucent is committed to support service providers in delivering a truly converged TV experience," Amago said. Alcatel-Lucent has established a leading position in interactive TV services, and enables TV, video and music services for more than 115 fixed and mobile service providers around the world.
The Alcatel-Lucent Mobile Interactive TV Managed Service solution is a ready-to-deploy, end-to-end service for delivering mobile interactive television service over unicast and 3G networks today, and evolving to multi-cast (MBMS), WiMax and broadcast networks (DVB-H, DVB-SH), in the future. Based on an open environment for content aggregation, the service delivers traditional mobile TV service in Wireless Application Protocol (WAP) and offers an integrated TV experience supported by the rich media application running on subscriber handsets. This enables users to watch TV channels with high quality resolution, consult the electronic program guide in their preferred format, zap rapidly to a channel or even to a content of their choice. Moreover, end-users can also invoke interactive services such as ordering content associated with the TV program (ring tone, logo, etc.) in one or two keystrokes.
"The Mobile Interactive TV Managed Service gives service providers a fantastic opportunity to launch this new service cost-effectively and quickly, resulting in new revenue-generating services and a reduced return on investment cycle," said Luis Antonio Martinez Amago, President of Alcatel-Lucent's multimedia and payment activities.
"Mobile Interactive TV and managed application services are gaining momentum in Asia, Europe North and South America, and Alcatel-Lucent is committed to support service providers in delivering a truly converged TV experience," Amago said. Alcatel-Lucent has established a leading position in interactive TV services, and enables TV, video and music services for more than 115 fixed and mobile service providers around the world.
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