Telefónica presents with Alcatel-Lucent a multimedia mobile interactive TV, radio and music pilot project for mobile devices
The project will be presented in the 3GSM World Congress in Barcelona
Paris and Madrid, February 8th, 2007
Paris and Madrid, February 8th, 2007
Alcatel-Lucent (Euronext Paris and NYSE: ALU) and Telefónica today announced that they are conducting a pilot project for mobile interactive multimedia services in Spain. The pilot project will encompass a comprehensive offer of cutting-edge interactive TV, radio and music services for mobile handsets. The tests started in early October 2006 and are scheduled to run for 6 months.
Cayetano Lluch, General Director of Technology, Telefónica Móviles España pointed out: "We want to offer our customers the most complete personalized best-in class multimedia experience, that brings the full benefit of interactivity and excitement into their everyday lives. In the framework of this multi-faceted trial, we are eager to cooperate with Alcatel-Lucent and we will test its end-to-end solutions portfolio covering mobile TV, radio and music service delivery."
Marc Rouanne, President of Alcatel-Lucent's convergence activities added: "With more than 80 mobile TV and video services in operation worldwide, Alcatel-Lucent enjoys a leadership position in the booming mobile TV and radio market. We are proud to have been chosen by Telefónica to conduct these comprehensive mobile TV, radio and music trials, as this will allow us to demonstrate our capability to enable interactivity."
In the framework of this agreement Alcatel-Lucent is providing Telefónica with a trial platform of Alcatel-Lucent's mobile interactive services. Additionally, Telefónica will test a set of complementary Alcatel-Lucent's applications to bring full interactivity and enjoyment to the subscribers, all of them using the same platform and some elements already provided.
With Alcatel-Lucent's Mobile Interactive TV solution, Telefónica will be able to create new, high-quality, interactive television services, allowing mobile end-users to watch high-quality TV channels, consult an electronic program guide (EPG) in a preferred format, rapidly change channels or content, and use contextual interactive services, such as ordering content associated with a TV program, with one or two key strokes in their handsets.
Alcatel-Lucent's Mobile Interactive solution will provide Telefónica's end-users with a new way to hear radio on a mobile phone, allowing them to select different FM radio channels and to browse the Electronic Program Guide of these channels. In addition, interactive services will be linked to the content selected by the operator, that spans voting, alerts and interactive advertising services.
Alcatel-Lucent's Mobile Interactive Music solution includes new music discovery services, music and video catalogues, as well as cross selling of several artist's related content (ring tones, video clips, full tracks and wallpaper).
Alcatel-Lucent's "Unlimited Mobile TV" solution is an innovative solution using a 3G-friendly hybrid satellite and terrestrial infrastructure based on the forthcoming DVB-SH broadcast mobile TV standard in the S-Band (2.2 GHz). It enables the delivery of an unlimited number of TV channels to an unlimited mobile audience with unlimited coverage.
In addition, to complement this ongoing technical evaluation, Telefónica and Alcatel-Lucent will perform market tests. Creating an ecosystem of key players, Alcatel-Lucent ensures the delivery of the best mobile interactive services on the right network, suited to the most appropriate content and advertiser sponsorship to the subscribers
Cayetano Lluch, General Director of Technology, Telefónica Móviles España pointed out: "We want to offer our customers the most complete personalized best-in class multimedia experience, that brings the full benefit of interactivity and excitement into their everyday lives. In the framework of this multi-faceted trial, we are eager to cooperate with Alcatel-Lucent and we will test its end-to-end solutions portfolio covering mobile TV, radio and music service delivery."
Marc Rouanne, President of Alcatel-Lucent's convergence activities added: "With more than 80 mobile TV and video services in operation worldwide, Alcatel-Lucent enjoys a leadership position in the booming mobile TV and radio market. We are proud to have been chosen by Telefónica to conduct these comprehensive mobile TV, radio and music trials, as this will allow us to demonstrate our capability to enable interactivity."
In the framework of this agreement Alcatel-Lucent is providing Telefónica with a trial platform of Alcatel-Lucent's mobile interactive services. Additionally, Telefónica will test a set of complementary Alcatel-Lucent's applications to bring full interactivity and enjoyment to the subscribers, all of them using the same platform and some elements already provided.
With Alcatel-Lucent's Mobile Interactive TV solution, Telefónica will be able to create new, high-quality, interactive television services, allowing mobile end-users to watch high-quality TV channels, consult an electronic program guide (EPG) in a preferred format, rapidly change channels or content, and use contextual interactive services, such as ordering content associated with a TV program, with one or two key strokes in their handsets.
Alcatel-Lucent's Mobile Interactive solution will provide Telefónica's end-users with a new way to hear radio on a mobile phone, allowing them to select different FM radio channels and to browse the Electronic Program Guide of these channels. In addition, interactive services will be linked to the content selected by the operator, that spans voting, alerts and interactive advertising services.
Alcatel-Lucent's Mobile Interactive Music solution includes new music discovery services, music and video catalogues, as well as cross selling of several artist's related content (ring tones, video clips, full tracks and wallpaper).
Alcatel-Lucent's "Unlimited Mobile TV" solution is an innovative solution using a 3G-friendly hybrid satellite and terrestrial infrastructure based on the forthcoming DVB-SH broadcast mobile TV standard in the S-Band (2.2 GHz). It enables the delivery of an unlimited number of TV channels to an unlimited mobile audience with unlimited coverage.
In addition, to complement this ongoing technical evaluation, Telefónica and Alcatel-Lucent will perform market tests. Creating an ecosystem of key players, Alcatel-Lucent ensures the delivery of the best mobile interactive services on the right network, suited to the most appropriate content and advertiser sponsorship to the subscribers
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