“Backed by over 15 years of systems integration experience, a network of 15 offices in India, and global alliances, the Systems Integration Division of Tata Elxsi has successfully enabled several of India’s leading broadcasters, smoothing their journey from legacy setups to unified, world class broadcast environments”, said Rakesh Solomon, Manager-Broadcast Solutions Group, Tata Elxsi.
Tata Elxsi will also showcase its leadership in R&D and product development for Digital TV and Mobile TV technologies at BES 2008.
Tata Elxsi's hybrid set top box reference solution receives broadcast TV via satellite (DVB-S) and provides interactivity via IP. The solution is highly customizable and portable with options to pick and choose features desired to be supported.
The mobile TV solution features a multi-standard software platform compliant with both OMA-BCAST and IPDC (CBMS) standards. The mobile TV software platform can be easily integrated to any portable/handheld device: Smart phone, PDA, personal media player, and so on. The solution has undergone extensive field trials globally in addition to India trials. Devices based on Tata Elxsi's mobile TV platform are expected to be launched to coincide with the rollout of mobile TV services in India and abroad.
"We offer a unique mix of complete Product Solutions ready for productization along with a rich basket of engineering support services, addressing various pre-production and post-production stages of the product life cycle. Our customers leverage this proposition by bringing out differentiated products with faster time to market", said Nitin Pai, Head-Worldwide Marketing, Tata Elxsi.