CCSA ( China Communication Standards Association) is busy with the industrial standard making. CMCC and CU are busy with the mobile TV SDP trial. Platform vendors and Terminal vendors are working closely.
CCSA TC5, is responsible for the mobile TV standards drafting in CCSA.
–In WG4, BCMCS based on 3GPP2 DO release 0 enhance version, covering equipment, signalling, interface etc.
–In WG5, Security on WCDMA/TD-SCDMA MBMS service, and Security on CDMA2000 BCMCS service has been studied.
–In WG7, the general aspects of mobile TV system are being studied. Such as, General technical requirements for mobile multimedia service; Service Protection technical requirements of Mobile Multimedia Service;Terminal technical requirements of Mobile Multimedia Service, etc.
–In WG8, the available frequency for mobile TV in China, frequency resources for terrestrial Mobile TV system are being studied.
–In WG9, MBMS related topics are being studied
Niklas Savander told a conference in Helsinki: "We have seen that there are multiple segments who are not interested in the broadcasting, but rather in downloads", Reuters reports. He also suggested "roll out is slower than... we anticipated a couple of years ago".
This should come as no surprise to anyone who watches TV. As the living room experience moves steadily towards an on-demand model, it seems perverse for the mobile-TV industry to be deploying a broadcast paradigm. There are situations where everyone wants to watch the same thing at the same time - sporting events or world-shaking news - but the rest of the time 3G networks seem to be sufficient for distributing video.
Nokia has pushed DVB-H very hard in Europe, and beyond, but there are still only 12 deployments worldwide (and three of those are in Italy).
Deploying a new broadcast network is very expensive, and operators are going to have to find innovative ways of clawing that money back if they're going to make any success of mobile video - and that's assuming that punters actually want to watch it anyway.
At the moment, DVB-H in Switzerland reaches 44% of the population. Customers in and around Basel, Berne, Geneva, Zurich and Lausanne will be able to receive UEFA Euro 2008 football coverage with a DVB-H enabled handset.
If viewers are outside the DVB-H coverage area or don’t possess a DVB-H enabled handset, they will be able to receive Bluewin TV mobile on the Vodafone live! portal using UMTS/EDGE, which covers 99.8% of the population
TANDBERG Television Drives TV’s Digital Destiny with Industry Leading Solutions for Next Generation Video
TANDBERG Television, part of the Ericsson Group, will show its award-winning solutions that are enabling the television industry to fulfill its digital destiny and video vision, today and for the future. Whether it's advanced compression systems, on-demand or content distribution, the company's products are being used today by the world's leading broadcasters, operators and programmers to deliver new viewer experiences and advertising opportunities. From state-of-the-art acquisition, contribution and distribution; through HDTV and VOD; to internet, mobile and IPTV – TANDBERG Television continues to drive the roll-out of multi-platform digital entertainment, and its NAB booth (#SU4210) will highlight live end-to-end demonstrations of its solutions for this multiplatform universe.
“NAB will provide us with the ideal opportunity to show how our best-in-class solutions are enabling today’s transition to digital TV, making broadcast TV analog turn-off a reality around the world. Moreover, as the personalized television experience gains momentum and HDTV becomes a mass market service, TANDBERG Television’s strong vision for the future of television is enabling broadcasters and operators to address the management, distribution and delivery of an ever increasing amount of video, to a growing community of global consumers,” says Eric Cooney, President and CEO of TANDBERG Television.
The TANDBERG Television booth will feature a number of zones focused on live demonstrations and interactive showcases of the company’s broad solutions portfolio. New products being launched include key developments in the company’s compression systems and software offerings, with solutions designed to meet customer needs today and help them grow tomorrow. The following zones will be featured:
From Acquisition to Delivery
The ‘Acquisition to Delivery’ zone will be demonstrating a broad range of TANDBERG Television contribution and distribution solutions. These include the MPEG-2 and MPEG-4 AVC encoders including the Voyager DSNG encoders, the latest DVB-S2 satellite modulator, the IP video gateway products, a full range of professional receivers in addition to control and management platforms for both linear and non-linear content distribution.
The centerpiece of this zone will be the new RX8320 TANDBERG Television's New professional receiver designed specifically to smooth the digital transition and improve programming reception see press release: TANDBERG Television's New Professional Receivers Smooth the Digital Transition and Improve Programming Distribution Efficiency
There will also be demonstrations of the latest EN8090 MPEG-4 AVC HD encoder configured for low delay contribution quality applications, of Clarus™, the powerful encoding pre-processing solution, and of the RX1290 decoding content between 1.5 Mbps (MPEG-4 AVC SD) up to 90 Mbps (MPEG-2 HD 4:2:2).
The zone will feature demonstrations of TANDBERG Television's mPlex™ mobile TV encoder - the most advanced platform for mobile TV, providing the highest quality and density of encoding, featuring live multi-channel DVB-H transmission to handheld devices at the show. The mPlex encoder is equally applicable for 3G unicast and broadcast MBMS, as well as other mobile TV delivery interfaces such as T-DMB and ISDB-T. This most powerful mobile TV encoding/multiplexing/streaming platform has the flexibility to support simultaneous networks and emerging standards such as future ATSC M/H.
The capability for mobile TV leverages beyond the compression excellence of TANDBERG Television into the full scope of head-end to primary distribution, including systems management. As a part of the Ericsson group, the mobile TV solution extends to a fully packaged system from entire back-office to downloaded client that delivers broad and compelling consumer experiences - from fast channel-change, to podcast TV, to advertising and interactivity within a common system, all within the streaming environment of cellular delivery.
The NCC issued five mobile TV broadcasting licenses on a trial basis in November 2006, each assigned a 6MHz band covering either northern Taiwan or southern Taiwan, the sources indicated. The five trial broadcasting licensees are China Television (CTV), Public Television Service (PTS), Chinese Television System (CTS), Chung-Hwa Wideband Best Network (Tw-Airnet) and Taiwan Television Enterprise (TTV), with TTV adopting the Qualcomm-developed MediaFLO standard while the other four are using the DVB-H standard.
The four licensees adopting DVB-H would prefer to operate jointly or set up a joint venture to broadcast over a combined 12MHz band, the sources pointed out, as this will involve less investment and market risk than individual operations on two separate bands, the sources explained.
There is a fragmentation of standards for digital mobile TV broadcasting that appears to be the way of the future, just as we have NTSC, PAL, and SECAM for analog TV. In digital mobile TV broadcasting, several of the standards are being used in only one country today, and that situation is likely to continue in the future. Examples are MediaFLO in the US and CMMB in China.