1/11/2008

Industry Leaders Demo Mobile Broadcast TV Technology Platform at CES

A team composed of Samsung Electronics, MobiTV, Nokia Siemens Networks, Rohde & Schwarz and SES AMERICOM's IP-PRIME are demonstrating a joint solution at CES this week. The companies came together create a national distribution platform that enables complete mobile TV services in the United States, utilizing local broadcast TV spectrum.
The platform will showcase a complete mobile TV technology solution, delivering local and national programming and interactive applications to consumers on mobile devices “in-band,” meaning through local TV stations’ existing transmitters and spectrum. Consumer trials planned in U.S. cities are to be announced later.

The platform will use Advanced Vestigial Sideband (A-VSB), a backward-compatible enhancement of the existing U.S. digital TV broadcasting system, to empower local TV stations’ broadcast spectrum to reach mobile audiences. The platform will enable broadcasters to deliver digital media—such as entertainment, news, sports, children’s shows, and public safety notifications—to any phones, PCs, portable media players, car entertainment systems or other devices equipped with an A-VSB receiver chip. A-VSB is under consideration by the Advanced Television Systems Committee (ATSC) as an open standard for mobile broadcast TV.

To help prepare for the demonstrations, Nokia will deliver an open standards- and OMA BCAST-compliant service platform; Rohde & Schwarz will provide broadcasters with the required hardware and software to convert their existing transmission infrastructure to enable A-VSB services; SES AMERICOM will contribute by aggregating the national content, integrating the encoding, security and service guide data into the national services, and providing the satellite delivery backbone to participating broadcast stations; and MobiTV will lend its interactive application and VOD delivery platform. Samsung created A-VSB.

“As the inventor of A-VSB, Samsung is proud to have shown the way forward to empower U.S. local TV stations for mobile broadcasting,” said John Godfrey, the VP of government and public affairs at Samsung Electronics. “Since proposing A-VSB to the ATSC in 2005, we have never wavered in our commitment to set an open standard for the benefit of broadcasters, manufacturers, and consumers. The all-star team announced today will enable mobile broadcast TV to reach American consumers sooner and at less cost than anyone dreamed possible only a short time ago.”

“We see A-VSB as complementary, not competitive, to wireless services,” said Alan Moskowitz, the director of strategic alliances for MobiTV. “By relying on existing TV spectrum to deliver bandwidth-intensive video to mobile devices, wireless service providers have a new option for providing TV to their subscribers. In addition, MobiTV’s interactive application and VOD delivery platform will enable a new class of services combining broadcast TV and mobile data networks.”

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